Their initial releases were quickly heralded by the press and music afficionados simultaneously. The five volumes of 'DJ Food - Jazz Brakes', saw Coldcut adopt a different moniker in order to release the hypnotic, instrumental hip-hop they'd been working on. Hugely influential on the burgeoning electronic music scene, the releases are still regarded as classics to this day. Ninja Tune went on to achieve notoriety for its singularly irreverant, funky style and commitment to eclecticism. Despite the releases having a shared attitude and ethos, a constantly growing roster of very different sounding artists was key to the label's success. With the musical and multi-media, cut n' paste innovation of Black and More, the studio know-how and musical expertise of artists such as Bonobo, Illum Sphere, Actress, Kid Koala and The Bug, the graphic vision of Openmind, and the sound business practices of the label managers and employees, Ninja Tune has grown into a label that prides itself on producing quality music while serving its artists in a way that no major label would. Satellite offices have opened in Los Angeles and Montreal, and the label has established an excellent reputation and strong networks across the globe.
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